Ad formats & Rich Media Specs

All sites within the Response Directive network have particular specifications for the diverse array of advertising opportunities. Please see below for creative specs for the most common advertising placements. These are only a guideline, please talk to your rep for detailed creative specs for your campaign.

Half Banner

Size: 468x60
File Size: 15KB
Format: Flash, Gif or Jpeg

Showcase / MPU

Size: 300x250
File Size: 20KB
Format: Flash, Gif or Jpeg

Leaderboard

Size: 728 x 90
File Size: 20KB
Format: Flash, Gif or Jpeg

Big Banner (NZ only)

Size: 760x120
File Size: 20KB
Format: Flash, Gif or Jpeg

Skyscraper

Size: 160x 600
File Size: 20KB
Format: Flash, Gif or Jpeg